Hi, I’m Paul Alejandro Herrera. I’m a graphic designer with over a decade of experience turning ideas into compelling visuals. My design approach is rooted in problem-solving and clear communication, and I believe every detail should have a purpose. Whether I’m building brand identities or creating editorial layouts, I focus on crafting visual stories that are both impactful and intentional.

Alongside my design work, I’m passionate about illustration, especially realistic portraiture. This personal interest sharpens my eye for detail, form, and expression, which naturally carries over into my design projects. Whether I’m capturing the nuance of a face or the essence of a brand, I bring the same precision and care to everything I do.

As a Latino-American, inclusive design is more than a practice for me—it’s a perspective I bring to every project. I strive to create work that speaks to diverse audiences and reflects a wide range of experiences. With a strong focus on collaboration and clarity, I help clients turn complex ideas into accessible, engaging visual solutions. Let’s make something meaningful together.