Imagine a training where every clue is a discovery.
I designed a cohesive visual world, blending Walmart’s brand with sci-fi elements, to deliver a hands-on, puzzle-based experience that brought learning to life.
Project Overview
Tasked with elevating a standard training session, I partnered with a learning specialist to transform the experience into an immersive, sci-fi themed team-building adventure. My role focused on branding, visual design, and narrative development, while the content designer crafted the lesson material and learning objectives.
The Challenge
How do you make training memorable and engaging for adult learners? Our solution was to blend user-centric design, experiential storytelling, and gamification to create a world participants would be excited to explore.
My Approach
Collaboration: Worked closely with the content designer to ensure the visuals and narrative supported the learning goals and pedagogical strategies.
Narrative & World Building: Co-developed a cohesive sci-fi storyline that connected all assets, from print maps to interactive videos, drawing participants into the experience.
Branding & Visual Design: Created a visual language that balanced Walmart’s brand guidelines with the excitement of a retro-futuristic theme.
User-Centric Design: Designed puzzles and clues that were intuitive, accessible, and engaging under time pressure, always keeping the learner’s experience in mind.
Innovation & Attention to Detail: Developed visually engaging puzzles with hidden clues and cryptic messages, rewarding careful observation and teamwork.
Project Management: Coordinated the creation and delivery of all visual assets, ensuring consistency and timely completion.
Mid century retro-futurism used as inspiration
The Solution
Delivered a suite of assets including:
Print: instruction booklets and puzzle components
Digital: Interactive presentations, videos assets
Puzzles: Visually engaging, challenging, and fully integrated into the narrative
The Impact
The result was a captivating, hands-on learning experience that energized participants, fostered collaboration, and demonstrated the power of design in creating effective, immersive educational environments.
The mission if you choose to accept it.
The pilot was simplified and used a static presentation to introduce the storyline, the initial success allowed for us to add a video component to subsequent iterations in order to bring another level of interaction to the game.