Hello!
I’m Paul Alejandro
Visual language is a powerful tool that can communicate universally and has the power to convey complex ideas at a glance. Through design we are able to solve problems. Using a graphic language we can reach a large and diverse audience.
About
I’m a graphic designer and illustrator based out of Bentonville Arkansas with over 10 years of professional experience solving design problems and creating products for print and digital use.
Elevating Walmart’s Manager Academy with a bold new brand identity that inspires leaders and celebrates company culture.
Manager Academy Brand
A player-driven brand transformation, from name selection to logo and color design, reflecting the energy and pride of a newly merged league.
Natural State Roller Derby Re-Brand
A hands-on, gamified training simulation inspired by the atomic age, designed to strengthen teamwork and communication as participants solved puzzles to avert disaster.
Gamified Learning Experience
An updated logo and cohesive visuals that bring the challenge and excitement of a mountain expedition to a 5-day facilitator training experience.
Academy Basecamp Branding
Belonging Dashboard Video Concept and Storyboards
Storyboards and video concepts crafted to clearly communicate the features and impact of the Belonging Dashboard, shaped by collaboration and thoughtful iteration.