Natural State Roller Derby
Bringing together two roller derby communities meant more than just a new name. I partnered closely with skaters to craft a vibrant identity for Natural State Roller Derby, ensuring the brand reflected their energy, pride, and vision for the future.
Project overview
Natural State Roller Derby was born from the merger of two local leagues in Northwest Arkansas. My challenge: create a brand identity that captured the new league’s energy and united its members.
The Challenge
How do you blend two unique cultures into one bold, authentic brand? The answer: collaboration at every step.
My Processs
Moodboard Exploration: I created five mood boards, each inspired by a different name and style. Players voted on their favorites, shaping the league’s new identity from the start.
Logo Concepts: With the chosen name and style, I designed three logo options. The team selected the one that best represented their spirit.
Color Palette Selection: I curated several color schemes and invited the league to vote again, ensuring the final look felt truly theirs.
Brand Guide & Applications: I developed a comprehensive brand guide, including logo usage, typography, and color applications. I also mocked up merchandise, uniforms, and social media posts to show the brand in action.
The Result
The new brand energized the league, unified its members, and was met with excitement and pride.
